We’re back from Houston and the 60th outing of the Theta Charity Antiques Show, and with profoundly mixed feelings. Glad to be home, of course, but sad to leave the hospitality and accommodation the Theta ladies, and indeed all our Houston based clients extended to us during our stay.
For those of you venal enough to inquire about our at-show sales, let me assure you we brought home significantly less than we took to the show. But, frankly, that misses the point of this blog entry which is, basically, that the only show we’ve done for a long time that consistently understands the symbiotic relationship between benefit charity and show dealer is the Theta show. While of course the Theta ladies understand that for them, the show intends to be a money spinner for the support of their numerous charities, they never, ever seek to move more significantly into the black on the backs of participating dealers. They understand that, if the show is too expensive to participate in, their stock of dealers will wane, and that, if dealers do not do well with at show sales, likewise the dealers will stay away.
Consequently, the Theta ladies make every effort to promote the show and as much as possible accommodate the dealers. During the run of the show, Keith and I saw no fewer than 10 Theta show commercials on TV, and were aware of at least 3 features on the show on Houston morning TV. At least two feature articles on the show were in the Houston Chronicle, one of which, I modestly mention, featured a piece from Chappell & McCullar.
All in all, I’d have to give the Theta Charity Antiques Show the thumbiest of thumbs up for effort and hospitality. And the Theta ladies individually are about as nice as nice could be. We have never been as well fed and watered as at the Theta show, with the dealer hospitality area at the back replete with all manner of edible goodies. And the ladies are always there- from the first to the last, to make sure that everything goes well. Kudos of the highest order.
Moreover, we have to say that Houstonians generally are a hospitable and a loyal lot. Although not all our Houston clients made purchases from us at the show, virtually every one of them stopped by to say hello and browse. Will this lead to after show sales? I would venture to say so. As well, we did not lack for dinner invitations during the run of the show- our Thanksgiving started early. (Read- belts will be worn larger this winter.)
The talent at the show was thoroughgoing, extending through dealer colleagues Gary Sergeant and Lori and Mark Finke of Jayne Thompson Antiques and also speakers including Leigh Keno and Lady Henrietta Spencer-Churchill. Leigh and Lady Henrietta were ably shepherded by our good friends and ASID award winning designers Sarah Eilers and Sandy Lucas.
My goodness, I’ve nearly run out of superlatives. What more can I say, but do what all the best people are doing and mark your calendars for next years’ outing of the show.